Experience immersive workshops on product development, team building and resilience in the approach to failure, told through the General Magic story.
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General Magic is available to watch on VOD platforms worldwide.
Learn MoreLearn MoreHost a private screening of General Magic for your organization paired with live panels and team-building workshops.
Learn MoreGet a custom quoteGeneral Magic is the story of the original creators of the smartphone, who after a great failure, changed the lives of billions.
In 1990, at a secretive Silicon Valley start-up, a small and passionate group of innovators and engineers formed to build a magical device that would enable anyone to connect everyone to everywhere and everything – a personal computer in your pocket.
General Magic, though relatively unknown, is considered by many to be one of the most influential innovation startups in the history of technology. This pioneering team—featuring visionaries like Tony Fadell (co-creator of the iPod and iPhone, founder of Nest, author of Build), Megan Smith (former White House CTO, founder of shift7), Marc Porat (original visionary of the smartphone), Andy Hertzfeld (software engineer, original Macintosh team), and Joanna Hoffman (marketing, original Macintosh team)—created the first smartphone and laid the foundation for many of the 21st century's most transformative communication and digital technologies.
While the business of General Magic ultimately did not succeed, the groundbreaking technologies developed by this trailblazing startup and the subsequent ventures led by its team have profoundly impacted the lives of billions.
Discover the General Magic story.
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Please contact us for more information about how to host a private screening, panel or team building event. Former General Magic employees are able to speak on request.
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“A rippling standing ovation followed the film. We Estonians are typically straight faced as people, resistant to emotion or expression in public, but the film resonated something deep within our audience.
“My hope and dream is that General Magic elevates the purpose of each Town employee.”

The compelling story of General Magic shows the powerful value that lies in failure, perseverance and teamwork amongst other empowering themes. Teams and groups will find inspiration in this legendary piece of history.
At the center is an affair — a collision between a respectable life and an impulsive hunger — and the film’s true subject is reciprocal destruction: how two people can become instruments of each other’s undoing. Jeremy Irons’s character, quietly tyrannical and wrecked by his own capacity for feeling, is not merely seduced; he is architect and casualty. The Vietsub version preserves the plot’s skeleton but allows subtler transformations: the rhythm of pauses in speech, the unspoken subtexts, the cultural weight of honor and shame. These shifts can make the damage feel communal rather than merely personal, as if private transgression reverberates into broader social textures.
There is also a temporal friction. Damage is rooted in an era of restrained decadence, in the shadow of Thatcherite Britain and late-20th-century ennui. Rendered into Vietnamese, the period feels simultaneously foreign and hauntingly familiar. Vietnam’s own histories of upheaval suggest other registers of loss — not the same narrative, but a shared vocabulary of ruin and survival. Thus the Vietsub version creates trembling crosscurrents: viewers bring their experiences of scarcity, repair, and expectation to the film’s quiet moral theater. The result is a subtle re-reading: the protagonist’s self-destruction becomes legible in a different key, and audiences may hear in his collapse echoes of ruptures they already know. Damage 1992 Vietsub
What is "damage" when translated into another tongue? The mechanical act of subtitling might seem straightforward — a line-for-line conversion, a utilitarian bridge — yet subtitling is translation plus omission plus interpretation. The Vietsub re-frames the film’s brittle English into a Vietnamese cadence, importing not only words but social resonances. Where the original’s clipped British reserve hides ruin beneath civility, the Vietnamese subtitles can tilt the tone toward fatalism or tenderness, shading the story’s moral arithmetic with cultural inflections. A single line about "ruin" becomes a word laden with family histories of loss and rebuilding; a terse confession in a drawing-room becomes an echo that might recall private reckonings across generations. At the center is an affair — a

Michael Stern has practiced law in Silicon Valley for 35 years. He has worked with General Magic, Pixar, Adobe, NeXT, and eBay. His varied background as an English professor, journalist, and Dickens scholar led to the story development of the General Magic documentary.
“Working at General Magic was an all-consuming, life-changing experience for me. The company was full of the smartest and most creative people I had ever known. It was a story that cried out to be told.”
Matt is a multi award winning director, writer, cinematographer and producer. At the Tribeca Film Festival, he was nominated for the Best New Director Award.
“There was this amazing moment reviewing the archival film, seeing all these young people sitting on the floor of a tiny office … the people who made the iPod, Nest, Android, eBay, the emoticon, the touch screen, the modem, tools we can’t imagine living without today.”
Sarah, a Peabody Award winner and Emmy nominee, was part of the original documentary crew at General Magic. She has held a number of roles in the Tech industry, most recently as Chief Strategy Officer at Kheiron Medical, dedicated to the detection and treatment of breast cancer using AI.
“Our hope is that this film will inspire the next generation of technologists and makers to learn from those who have gone before them and apply the lessons of General Magic to solving the most important problems of our day.”
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